Today I came across new acronym - WAF (Woman/Wife Acceptance Factor). According Wikipedia it relies on the cliché that men are driven by certain geekiness when it comes to acquisitions like home theater or PCs, disregarding the female aspects of aesthetics, design and practical/financial considerations.
Here is some graph exposing WAF for some new gadjets (borrowed from Scott Hanselman)
What do you think? Do you consider this factor (formally and informally) when buying new toys? :)